<p>   Leading companies of the world surprise us with bold and innovative products, some of which are in the making, and the other has already taken root. We suggest you familiarize yourself with the TOP of business trends of 2018 to determine the scope of activity and register an offshore company in Singapore that will succeed.</p><p>  </p><p><span style="text-decoration: underline;"><em><strong>Offshore company in Singapore in the field of using artificial intelligence</strong></em></span></p><p>   In the understanding of many people, artificial intelligence (AI) is associated with dehumanization of processes. However, do not confuse AI with simple marketing automation. To better understand this field, we suggest you read the levels of artificial intelligence from Christopher Penn, vice president of marketing technology for SHIFT Communications.</p><p>   Machines perform tasks that are usually committed by people.</p><p>   Machines self-study.</p><p>   Machine learning combines the first 2 levels for deeper and more extensive training.</p><p>   More often than not, companies use AI of the first level, that is, they create machines that perform monotonous and redundant tasks, or process large amounts of information, thereby freeing staff for other, more important functions. As Penn notes, artificial intelligence is not a futuristic concept. Tools and technologies are effective and affordable, including at a price.</p><p>   Vivid examples of the use of artificial intelligence to analyze the GPS data:</p><ul><li>Google Maps uses information about the location of the customer in real-time with his phone.</li><li>GPS Insight can help telecommunications companies improve customer service processes. In addition, it allows municipalities to react more quickly in the event of an accident or a natural cataclysm.</li></ul><p>   New companies are able to provide a more highly configured of content delivery that will maximize the satisfaction of a particular consumer and his lifestyle. In addition, don't forget about the prospects of such a field of using AI, like robotics, which allows you to optimize processes.</p><p> </p><p><em><span style="text-decoration: underline;"><strong>The development of live communication as an alternative to social media resources</strong></span></em></p><p>   Despite the flamboyant advertising in smartphones, which speaks of the obvious preference for people of social media resources to personal interaction, <span>whereas the </span><span>opposite</span><span> applies </span><span>in practice.</span> Many companies understand that nothing stimulates the development of strong social communities better than personal and living interactions. Even real-time video is better than recorded video. Just look at the popularity of Facebook Live.</p><p>   Now the online community is gaining popularity, where participants learn and share their experiences with each other. Individuals who are looking for high-value personal contacts purchase tickets for public events such as the B2B Forum from MarketingProfs in advance, as they are interested in social and social education, which here at times exceeds what can be obtained in social media resources.</p><p>   What new companies can offer in this area? New social media resources and technologies, whose goal is not to replace personal interactions, but to support them.</p><p> </p><p><span style="text-decoration: underline;"><em><strong>What should the company in Singapore in the sphere of marketing pay attention to?</strong></em></span></p><p>   The current generation of buyers is different. Before buying, the client conducts his research, based on information provided on the company's website, online reviews, notes on social networks and blogs of Internet users. Therefore, when the consumer comes to the seller, he already knows all the parameters and characteristics of the product.</p><p>   In this regard, the marketing companies in 2018 have the task to revise their methods of promoting the company and focus not only on buyers, as today's informed buyers constantly learn, learn new information, building "trust networks" through communication with friends, acquaintances and employees. Interested in at least one person from this chain, you increase the percentage of attracting a buyer to purchase the product from the right company.</p><p>   According to analyst John Reed, marketers need to know where their prospects and friends of these prospects live. Companies should look for areas where their customers have questions, and strive to provide the opportunities available to address them. For example, if the investment company's clients don't have issues related to investing, then they have questions related to life or earnings. That's why, marketing companies should devote more time to their community, regardless of whether someone is in the process of buying or not. <span> W</span><span>hat good would that do</span>? The confidence from potential customers to the company. C<span class="both">onsequently</span>, when the consumer decides to make the purchase of the goods included in the assortment of the company, he will not think about the acquisition for a long time and will make a choice in favor of the necessary company.</p><p>   The era of ignoring the functions and benefits of proposals has passed. If before an ideal customer could not even understand what the benefits of using the product / service are, now marketers should focus on the problems that the product / service solves, and the expected results from their application.</p><p>   Heads of companies before making a purchase decision are asked such questions as:</p><ul><li>Why do I need it?</li><li>What problem does this product / service can solve for me?</li><li>What is the likely result of using the product?</li><li>What are the prospects for investing in this product / service?</li></ul><p>   So what's wrong with an ordinary consumer? In other words, a new marketing line should be built on focusing attention on the problems that products help to overcome. By doing so, the company will succeed. There are bright examples - E Group and Catapult New Business. Consequently, marketing companies in 2018 should focus the focus on the product on the customer.</p><p> </p><p><span style="text-decoration: underline;"><em><strong>How promising offshore company registration in Singapore in the production of video content?</strong></em></span></p><p>   Production of video content is now one of the most demanded areas. However, by 2018, certain trends have emerged. Customers no longer trust impersonal and mean marketing methods, they require establishing real connections with real people.</p><p>   The most popular type of content is video, but the audience gives preference to the video in real time, rather than recorded videos. Real-time video is recognized as the most effective way in 2018 to communicate with customers. According to statistics of content viewing on smartphones, video is the most popular and easily assimilated form of media.</p><p>   Real-time video is an opportunity for the company to "revitalize" its website, establish contact with consumers. In other words, stand out among a large number of competitors, form a good opinion of your brand and make yourself a good portray. What kind of video can this be:</p><ul><li>launch of the streaming production of the product;</li><li>webinars;</li><li>online session Q &amp; A;</li><li>product reviews.</li></ul><p>   What statistics say:</p><ul><li>80% of the audience, it's better not to read about the brand in the blog, but look at it live video;</li><li>82% of those who said they prefer to watch live video with the brand on social networks;</li><li>73% of B2B organizations note an increase in ROI from video marketing.</li></ul><p>   If the video on the air is popular and will be used by companies to increase competitiveness and sales, it means that services for the production of such video content will be in demand.</p><p> </p><p><span style="text-decoration: underline;"><em><strong>Offshore company in Singapore in the field of blockade technologies</strong></em></span></p><p>   </p><p>   According to marketer and business strategist Clay Hebert, during the emergence of social networks, large companies could not understand how Twitter or Facebook and other social networks would affect their business, so they slowly adopted these technologies. Later they regretted the missed prospects. Today, companies do not want to lag behind. Already, we see a wider understanding and acceptance of blocking technologies by small and large companies.</p><p>   Block-technology has found its application not only in the crypto-currency. For example:</p><ul><li>Consulting firms (Accenture and Deloitte) use blocking to build chains of interactions and develop key alliances.</li><li>IBM collaborates with Nestle, Walmart, Costco and other partners through a blockchain. This technology has increased the security of food supplies.</li><li>Realtors to increase the competitiveness of their firm are gradually starting to take bitkoyn as a method of paying for a transaction of real estate purchase and sale.</li><li>The company Unikrn uses blocking technologies in the industry of rates for e-sports.</li><li>The start-up company Voatz (Boston) decided to combine online voting and blocking technologies to address the main electoral challenges related to accessibility, reliability, transparency and efficiency.</li></ul><p>   There are also pitfalls. Like other new technologies, the block system will make its own adjustments to traditional business processes, affecting the authentication of documents and the search for information. The new companies should develop new experience of using blockade technology, which can solve existing problems of the world.</p><p> </p><p></p><p style="text-align: center;"><em>You can get professional advice on the registration of companies in Singapore by contacting <strong>Castle Family Office</strong>!</em></p><p><em> </em></p>