Statistics relentless - in 2018 80% of the planned ICO does not start, and the percentage of successful ICO (in the sense of collecting the planned amounts) does not exceed 2%. Today, about twenty ICO are launched every day, so the costs of their marketing are growing. If last year the marketing budget of the project was about $ 300,000, then this year experts advise to stock at least $ 500,000. At the same time, the average amount of collection is also steadily decreasing - now it is realistic to collect from one to five million dollars.